CASE STUDY: DiPersioDesign DiPersioDesign Creative Marketing ("DDCM") is my own brand. DDCM is a cohesive mix of corporate branding, marketing and logistics, logo and identity development, website interface and UI integration, digital marketing and infographics design, and publication development. Offering a wide range of creative services for B2B and B2C businesses, both small and large, I have created countless sales-focused materials and internal communication content for hundreds of clients for more than 25 years.
brief: DiPersioDesign Creative Marketing launched back in 2003 under the name DiPersioDesign. With an established reputation for integrated website design and publication development, DDCM was the creative mind behind Dovetales Antiques & Home Magazine, Colorado Canine magazine and several seasons of Storm Mountain Publishing's Freeskier Magazine.
Acting as lead Creative Director and Production Designer on countless other projects and clients since its inception in 2003, DDCM has been the strategic and creative partner behind the brands you know and love... and some you have yet to discover.
approach: As owner and Creative Director of DDCM, my approach has always been to uniquely position my clients' brand and/or individual marketing campaign apart from their competitors. The ultimate goal of mine is to uphold my clients' overarching image while achieving measurable, positive sales numbers.
Achieving profitable, measurable returns along with satisfied customers/clients is always the dual objective behind all of my partnerships.
results: In any successful business, marketing plays a vital role in promoting communications with the public, as well as the overall mission of its leaders. A profitable marketing campaign directly shows how such an impact effects a company. As the lead Creative Director on such campaigns, it's my job to illustrate exactly how this is measured and how it relates to the growth of a company, both internally and externally.
As a fully functional marketing, graphic design and communications department, DDCM has the core competencies in place to create dynamic marketing materials and on-line sales tools that describe and/or promote a client's products and services. As these products and services evolve, so should the vision. As well, staying true to a client's consistent brand is extremely important, as their messaging should also mimic that vision.
My paramount objective as the owner of DDCM is to stay focused on keeping my clients' core values close and ever-present when designing or re-branding a unique or existing blueprint for success.