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about meI’m currently the Creative Director of Marketing Communications at George K. Baum & Company in Denver, CO. With more than 25 years of experience, I’m confident in my skills in all aspects of strategic marketing, branding, creative and art direction, identity and logo development, graphic design and production, and client communications.
Previously, I was the Supervisor of Creative Services at Globus family of brands in Denver, CO, as well as Weaver Multimedia Group in Littleton, CO. I also held the positions of Publications Art Director and Senior Designer at Freeskier Magazine in Boulder, CO. Trained in defining and managing corporate brands, identities and multi-skilled marketing teams, I’m also versed in the science behind business chemistry, work/life balance initiatives and piloting collaborative, attainable achievements. I have abilities in incorporating strategic visions and practical goals while carefully nurturing and evolving existing success. I’m competent and proficient in: targeted multimedia communications; branding, identity and logo development; multi-phased marketing solutions; publication design; creative and art direction; digital and social media marketing campaigns; interactive website design; multimedia advertising; digital product photography; story editing; and corporate copywriting. I’m keenly adept in both Macintosh and Microsoft platforms with progressive skills in relevant branding strategies, logo development and creative targeted marketing. I also possess a unique skill-set in print and digital publication design and composition. And of course, I’m exceptionally fluent in all the obligatory design applications and software. |
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DEFINING & MANAGING YOUR BRAND
In essence, your identity is your brand. It defines who you are, what you stand for, what you say about yourself and how your company acts. This, in turn, defines the overall experience you want your customers and clients to have when they interact with you. |
MARKETING & SALES MATERIALS
Your Marketing & Communications department should have the competencies in place to create dynamic marketing materials that describe and/or promote your products and services. They should stay current and consistent as those products and services evolve. |
INTERNAL & EXTERNAL COMMUNICATIONS
Your employees need to understand and retain your company's values, its goals and its priorities. The Marketing & Communications department is usually responsible for delivering a concise, consistent message internally, as well as to your clients and customers. |
"As a marketing specialist and experienced Creative Director, my hands-on approach helps define a collaborative vision. I've coordinated with other company functions to deliver consistent brand messaging and countless sales materials." -Peter A. DiPersio, Creative Director
services
imagining, designing & producing
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"In any successful business, Marketing plays a vital role in promoting communications with the public, as well as the overall mission of its leaders."
-Max Anthony, Thoughtleader _ _ _ |
"Marketing Communications serves as the face of a company, coordinating and producing materials representing the intentions of the business."
-Peter DiPersio, Creative Director _ _ _ |
"It is the role of Marketing Communications to create an overarching image that upholds and represents your vision; that is your brand."
-Ann Kohne, Board Member _ _ _ |
