CASE STUDY: Baum Capital Partners Baum Capital Partners ("BCP") works in close partnership with entrepreneurs and managers to invest in technology-enabled and service-based businesses with exceptional prospects for growth.
brief: Baum Capital Partners, an affiliate of George K. Baum & Company, recruited our creative team to build BCP's identity, from initial branding strategies and logo development, to print advertisements, trade-show materials, a complete print collateral package, and a fully integrated and responsive web site.
approach: From the grass-roots stages, we implemented the "DRUMS" approach for BCP's campaign: Distinct, Relevant, Unique, Memorable and Sales-driven. We constructed a completely abstract and innovative vision for their campaign setting it leagues apart from their industry competitors.
Following the production, distribution and implementation of all BCP's marketing and presentation materials, the sales team was able to circulate the brand to their target market. With a critically logistical and time-sensitive succession roll-out, BCP's clients were fed with a frequent, yet consistent, branded message and a precise call to action for potential end-users.
results: With a diverse arsenal of unique B2B marketing techniques and direct-to-consumer conceptual design pairings, we offered BCP an integrated approach to their target market. In short, we were able to deliver a series of clever and efficient sales tools for virtually every expression of their product campaign.
The launch of Baum Capital Partners was an enormous success, generating a measurable amount of industry response. Our marketing efforts created wave after wave of public and private potential profitable enrollment nationwide.